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Azalea Financial Group

Books, in bloom.

Find your center,
where every account reconciles and tomorrow’s decisions become today’s clarity.

Observe. Decide. Bloom.

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Considered close Hands-on attention Books with a point of view Quarterly clarity No 11pm surprises Built for small business Considered close Hands-on attention Books with a point of view Quarterly clarity No 11pm surprises Built for small business

Our philosophy

The opposite of commoditized.

Cheap bookkeeping is not bookkeeping. It’s data entry — and you can already feel the difference in your own books. We work the way a craftsman works: small client list, deep attention.

  1. 01

    Hands-on, never hands-off

    Your account is run by a person who knows your business by name — not a queue of nameless preparers.

  2. 02

    Books as decision infrastructure

    We treat the general ledger like a control panel. Every category, every classification, made with the questions you’ll need to ask later in mind.

  3. 03

    Quiet, considered, on time

    No surprise emails at 11pm on the 14th. Cadence is the whole job — we hold it.

What we do

Two practices.
One integrated point of view.

Some firms keep books. Others give advice. We do both, on purpose — because the advice is only as good as the ledger it’s standing on.

Practice 01

Bookkeeping

A clean general ledger, every month, on a schedule you can plan around.

  • Monthly bank, credit card, and merchant reconciliation
  • Accounts receivable & payable management
  • Financial statements (P&L, Balance Sheet, Cash Flow)
  • Year-end tax-prep package handed to your CPA
  • QuickBooks Online setup, cleanup, and chart-of-accounts design
Engagement: monthly retainer Learn more

Practice 02

Financial Consulting

A second pair of eyes on the decisions that actually move the business.

  • Cash flow forecasting (13-week and annual)
  • Operating budgets you’ll actually use
  • Pricing & margin analysis
  • Owner compensation guidance
  • Quarterly review calls with a written readout
Engagement: monthly retainer Learn more

How we work together

A path that respects your time — and your nerves.

01

Conversation

30 minutes

A no-pressure call to understand where you are, what’s frustrating, and what good would actually look like.

02

Assessment

Within one week

A short written diagnostic of your current books, surface-level red flags, and a fixed-scope quote — no surprises.

03

Partnership

Ongoing cadence

Onboarding in two weeks. Monthly close on schedule. Quarterly strategy. Same human at every step.

What you’ll receive

Inside the monthly package.

Every month, the same things — done well, on the same day. No surprises, no missed handoffs, no wondering whether anyone’s home.

01

Reconciled books

Bank, credit card, and merchant accounts — matched to the penny.

By the 7th, every month
02

Three statements

P&L, Balance Sheet, and Cash Flow — readable, not just compliant.

Sent as one clean PDF
03

Cash position

A short note on what’s actually in the bank versus on paper.

AR aging + AP coming due
04

Variance summary

What changed this month versus last — in plain English.

Trends called out, not hidden
05

Monthly review

A 30-minute walkthrough with a custom slide deck — KPIs, trends, anomalies, and what needs your attention this month. Built for your business, not auto-generated.

Deck sent before · call booked monthly
06

Open questions

A short list of items we need from you — no chasing, no inbox black holes.

Usually fewer than three
07

CPA-ready package

At year-end, your CPA gets a single clean handoff — not a scavenger hunt.

Annual, with full schedules

Same human. Same cadence. Same address every month.

See full scope

Strategy, on a cadence

The quarterly readout.

Every quarter, the same artifacts — built with you, written down, easy to act on. A 60-minute call, four times a year, with something to show for it every time.

Quarterly · Mar · Jun · Sep · Dec
i

13-week cash flow

A forecast you can actually plan around. Updated every quarter, scenario-tested with your numbers.

Spreadsheet + walkthrough
ii

Annual operating budget

Built once a year, refined each quarter — line by line, with you in the room.

Owner-tested, board-readable
iii

Pricing & margin review

Where you’re underpriced, where you’re bleeding, and what to fix first.

Top three recommendations
iv

Owner-pay strategy

Comp that holds up under audit and supports your runway — not just last year’s number.

Reasonable comp + distributions
v

Decision support

Bring one decision keeping you up at night. We come back with a position you can defend.

Pricing, hires, debt, exits
vi

Written readout

Every call ends in a one-pager you can act on, send to a partner, or file away.

PDF + action list

One call. One readout. One owner-ready plan.

See full scope

When you’re ready

Let’s give your books
a place to bloom.

A 30-minute conversation, no slide deck, no pressure. We’ll tell you honestly whether we’re the right fit — and if not, who is.

Discovery call

30 minutes · no fee

  • What you’re running today
  • Where the books are hurting
  • Honest fit assessment